Fertility & Early Years · Social Media · Community Growth · Meta Ads
The Journey
A social media and community-growth project that increased The Journey’s Instagram audience from 3,000 to 15,000 engaged followers in 12 months.
Strategy & Content
Building a trusted social presence around fertility, conception and early years.
Working with founder Sarah Heywood, I developed The Journey’s Instagram strategy and created research-led content covering fertility, conception and early years. I also managed organic posting, influencer activity, collaborations and giveaways to build awareness and strengthen the brand’s community.
Community & Growth
Growing an engaged audience from 3,000 to 15,000 followers.
Through consistent publishing, daily community engagement and targeted Meta advertising, I helped grow the account to 15,000 engaged followers within 12 months. The approach combined useful content with active conversations, partnerships and paid promotion.