Aesthetics · SEO Strategy · Content Marketing · Healthcare
No.23 Skin
An SEO and content strategy project that combined search-led planning with expert interviews to grow the clinic’s organic visibility and build greater authority around acne treatment.
SEO & Content Strategy
Building a search-led content strategy for a specialist London skin clinic.
I began with a competitor and content audit before developing a 12-month editorial calendar, keyword strategy and topic clusters. The plan focused on the questions prospective patients were actively searching for while helping No.23 Skin stand apart in a competitive market.
Expert-Led Content
Turning clinical expertise into useful, human-centred content.
I interviewed the clinic’s founders and practitioners to create detailed, SEO-optimised articles grounded in real expertise. I also supported email copy and social media planning, helping the clinic build authority while growing its organic reach to more than 10,000 monthly visits.