Charity Technology · Social Media · Campaign Strategy · Content
MyTenNights
An ongoing social media partnership creating purposeful campaigns that support MyTenNights’ mission and inspire charitable giving during Ramadan.
Strategy & Creative
Creating social campaigns that make charitable giving feel clear and compelling.
Working alongside a senior graphic designer, I developed campaign messaging and social media content for MyTenNights. The work translated the platform’s mission into engaging, accessible posts designed to build trust, explain its impact and encourage donations throughout Ramadan.
Campaign Impact
Supporting more than 120,000 automated donations during Ramadan.
The 2023 campaign helped communicate MyTenNights’ work across the final ten nights of Ramadan, when 120,666 automated donations were made through the platform. The content highlighted donor impact, global reach and the communities supported through each contribution.