Legal · SEO Strategy · Content Marketing · Branding
Jan 10th – Mar 2nd
Lawyers With Purpose
A content, SEO and brand strategy project that grew organic visibility, strengthened brand messaging and increased monthly search traffic in four months.
Strategy & Messaging
Creating a clearer content and brand strategy for a specialist legal network.
As Content Marketer for Lawyers With Purpose, I developed the SEO and content strategy supporting its sales, marketing and operations teams. This included audience personas, content pillars, a brand messaging and tone-of-voice guide, an editorial calendar, email copy and social media planning.
Organic Growth
More than doubling search visibility in four months.
Through targeted SEO content and clearer messaging, Lawyers With Purpose grew from around 400 ranking keywords to more than 1,000. Monthly organic traffic also increased from 282 visits to over 500, strengthening the organisation’s visibility within the estate-planning and elder-law sector.