Fintech · SEO Content · Email Marketing · Social Media
Hubpay
An integrated SEO, content and email project that helped Hubpay grow its ranking keyword footprint from 473 to more than 900 in three months.
Strategy & Content
Building a search-led content engine for a growing fintech brand.
I created and delivered B2B and B2C content designed to strengthen Hubpay’s organic visibility. The work combined keyword research, SEO optimisation and clear financial copy, with each article adapted for LinkedIn, X, Facebook and Instagram to extend its reach beyond search.
Results & Retention
More visibility in search—and stronger engagement through email.
In three months, Hubpay’s ranking keyword footprint grew from 473 to more than 900. Alongside the SEO programme, I wrote a weekly FX newsletter that achieved a 43% open rate and a bi-monthly retail newsletter averaging a 39% open rate.