Education Recruitment · Brand Strategy · Copywriting · Go-to-Market
Gaia
A complete rebrand and go-to-market project that brought two education recruitment businesses together under one clear identity, message and launch strategy.
Strategy & Positioning
Bringing two recruitment brands together under one clear identity.
Following the acquisition and merger of Socially Recruited and Socially, I developed the strategic foundations for the new Gaia brand. This included audience personas, brand positioning, values, mission, vision, tone of voice and a go-to-market strategy for the launch.
Messaging & Launch
Turning the new brand strategy into a confident market launch.
I wrote the full website copy, shaped Gaia’s core messaging and created a post-launch content marketing strategy. The work gave the new brand a consistent voice, a clear purpose and a practical framework for communicating with employers and candidates.