Start-up Funding · Fractional CMO · Content & Email Marketing
FundingHero
A fractional CMO engagement combining brand, content, SEO, email and go-to-market strategy to strengthen FundingHero’s platform and support the launch of its first Birmingham accelerator.
Strategy & Leadership
Building the marketing foundations for a founder-focused platform.
Working as FundingHero’s Fractional CMO, I developed its SEO and content strategy, defined audience personas and content pillars, and led planning sessions across the wider marketing programme. I also managed freelance writers, designers and contractors, supported the go-to-market strategy and helped launch the company’s first accelerator programme in Birmingham.
Content & Growth
Turning strategy into content, campaigns and measurable engagement.
I delivered expert-led articles, case studies, website copy, social content and branded campaign materials. I also created newsletters, product emails, nurture sequences and behaviour-triggered campaigns, achieving open rates of 33% for monthly newsletters and 21% for product marketing emails.