Ecommerce · SEO Strategy · Content Marketing · Digital PR
Ely Mattress
An SEO and content marketing programme that grew Ely Mattress from a newly launched website with around 20 initial visitors to more than 12,500 users and nearly 15,000 sessions in a typical reporting period, while building visibility across 651 ranking keywords.
SEO & Content Strategy
Building organic visibility from the ground up in a highly competitive market.
Starting with a newly launched website and almost no organic visibility, I developed Ely Mattress’s SEO strategy from scratch. This included competitor audits, keyword research, search-intent mapping, website copy rewrites, metadata improvements and a 12-month editorial calendar designed to build authority and attract commercially relevant traffic.
Traffic & Search Growth
Growing from almost no traffic to 12,587 users and 651 ranking keywords.
Through ongoing content creation, page optimisation, link building, affiliate activity and regional and national press coverage, Ely Mattress grew to 651 ranking keywords. This included 12 keywords in positions 1–3 and 48 in positions 4–10, alongside a page authority of 17 and domain authority of 16. In the reporting period shown, the website attracted 12,587 users, 12,158 new users and 14,973 sessions—supporting consistent organic growth and ecommerce sales.