Stationery · Brand Strategy · Ecommerce · Content Marketing
Cali & Caro
A strategic rebrand that transformed a generic stationery business into a purpose-led brand for the neurodivergent community—generating more than $5,000 in its first month after launch.
Positioning & Rebrand
Turning a generic stationery business into a purpose-led brand.
I worked with the founder to reposition Cali & Caro around her passion for supporting neurodivergent people. I developed the brand strategy, audience personas, messaging, tagline and guidelines, then rewrote the website to give the business a clearer identity, voice and reason to be chosen.
Launch & Growth
Building the strategy, content and campaigns behind a successful launch.
I created the content, email and social media plans, completed keyword and market research, refreshed product descriptions and supported new product launches. The rebrand generated more than $5,000 in sales during its first month, followed by ongoing SEO, social media and retail-pitch support.