Automotive · SEO · Content Marketing · Social Media
Approved Garages
A long-term SEO and content marketing role that made organic search the website’s leading traffic source and helped generate more than 7,000 garage bookings.
SEO & Content
Turning organic search into the website’s leading source of traffic.
I developed and delivered an SEO-led content strategy for Approved Garages, writing optimised articles, managing freelance writers and creating content across blogs, interviews and video. The programme helped organic search overtake PPC as the website’s number-one traffic source.
Traffic & Lead Generation
Driving more than 50,000 organic visits and thousands of garage bookings.
Approved Garages consistently attracted more than 100,000 monthly website visitors, with over 50,000 coming from organic channels. This activity supported the generation of more than 7,000 booking leads for its national garage network and helped reduce PPC spend by £5,000 after 24 months.ng user experience across devices.